Membership
Calluna Club
Finally, the support you (and your Frenchie) deserve.
Barking at everything. Lunging on the lead. Refusing to listen. Anxious when left alone… You name it, we’ll tackle it together – with practical training, expert guidance and flexible support shaped around your individual dog that removes the “I hope I’m doing this right” panic and replaces it with clarity, structure and emotional support, for you as well as your dog.
£27/month
Join Calluna ClubDear Frenchie Owner,
Not many people say when they’re struggling with their dog, but you’re here looking for answers – and that takes real commitment.
When you first pictured life with your Frenchie (or other small bull breed), you imagined long, happy walks without stress, pride when people admire your well-behaved dog, and love, companionship and freedom.
But maybe right now it feels more like frustration when the lead feels like a battle rope, embarrassment when your dog reacts at people or other dogs, exhaustion from constant barking, pulling or chaos at home – and questioning if you’re “getting it wrong” or if you’re the right owner for your dog.
I know those feelings. I’ve been there myself with my own dogs and with hundreds of rescue cases. And that’s exactly why I created Calluna Club – to bridge that gap and help you get back to the joy you imagined.
Support That Meets You Where You Are
I know the journey well because I’ve walked it too. With my own Frenchies, Anton and Martha, I’ve faced the ups and downs of reactivity, worry and everyday challenges. I’ve spent years working with rescue dogs and saw first-hand how progress only happened when advice was supported and followed through.
Alongside that, I became a qualified dog behaviour expert specialising in French Bulldogs and bull breeds, so I could bring together both personal and professional experience. Through all of this, I’ve learned how overwhelming and inconsistent advice can leave owners stuck – and how life-changing it is when you finally have clarity, structure and support.
That’s exactly why I created Calluna Club: to give you a proven framework (ROOTS), real-life examples and ongoing support that you can draw on in whatever way suits your dog. Every Frenchie is different, so you choose the resources and support that fit where you are right now, and you and your Frenchie never have to figure it out alone.
Introducing Calluna Club
A safe, supportive online hub that houses all the strategies, training games and support you need to transform life with your French Bulldog.
“The sniff game made such a difference – both dogs came home calm and happy. It’s lovely to see them relaxed again.”
Find your way to calm, clarity & confidence
Every Frenchie parent starts in a different place, often feeling overwhelmed, frustrated or exhausted. Calluna Club meets you there. You choose the lessons, resources and support that fit your own dog’s needs, and come back to different tools as things change, so you and your dog can finally enjoy life together.
01
Learn what to do and why it works
A library of simple video tutorials and bite-sized lessons you can copy at home. No jargon, no overwhelm – just clear, step-by-step training that shows you how to tackle reactivity, overexcitement or anxiety, build calmness and focus, and repair and strengthen your bond with your dog.
You’ll also understand why it works, so you’re not just following instructions – you’re learning how to think like a behaviourist and tweak things to suit your Frenchie.
02
See it working in real life
It’s one thing to hear advice – it’s another to actually see it in action with real dogs. Behind-the-scenes demos and video diaries show training in real situations with Anton, Martha and other dogs: the messy bits, the wins, and how to adjust when things don’t go to plan.
Real-life training examples you can copy and adapt, with honest walk-throughs – including what to do when it doesn’t go perfectly.
03
Put it into practice – with support
You’re not left to figure it out alone. Ask Heather lets you submit your own question privately inside the Club, and the monthly recorded Behaviour Clinic answers selected member questions and explores common behaviour problems.
Every recording is added to the library, so the support grows month by month – a no-shame, no-guilt space where questions are always welcome.
Use whichever of these you need, in whatever order suits you and your dog, with the Calluna Club signposts there to guide you from overwhelm to confidence.
Built on the ROOTS framework
Everything inside Calluna Club is built around ROOTS – a practical, evidence-informed framework that makes behaviour change stick. You’re not left with scattered tips; you get a clear framework to draw on as you move from chaos to calm.
R
Regulation
Helping your dog feel safe, calm and under threshold before any learning can happen.
O
Observation
Learning to read what your dog is really telling you, so you can respond to the cause rather than the behaviour.
O
Outlets
Meeting your dog’s breed and individual needs through play, enrichment and appropriate outlets for big feelings.
T
Training
Games-based training that builds confidence, emotional regulation and practical life skills.
S
Support
Ongoing support for the human end of the lead, because behaviour change is a journey, not a quick fix.
Everything inside your membership
Courses
Trigger Tamers: Reactivity Rehab – the full reactivity programme, with the 7-Day Reactivity Reset material included
Rescue Dog Course – practical guidance to help you prepare for fostering or adopting a rescue dog, from before they arrive through those important early days together
Future courses – all future courses and modules as they’re released
Resources
ROOTS Tracker Toolkit – my printable, fill-in tracker to spot your dog’s weak spots, track progress and plan training
Snack Scatter Playbook – 7 ways to use food scattering and sniffing games for focus, decompression and pre-walk calm
From Pulling to Peace – the loose lead walking guide for walks that feel less like a tug of war
Future resources – all future training resources as they’re released
Member support
Ask Heather – an exclusive members-only way to submit your question privately inside the Club
Monthly recorded Behaviour Clinic – exploring common behaviour problems and answering members’ questions
Previous recordings – access to all previous Behaviour Clinic recordings
Your toolbox keeps growing
These future releases are all on their way – and they’ll be included in your membership as soon as they arrive.
Frenchie Calm Rescue Kit – practical tools to help your Frenchie find their calm
Calm at the Door mini-course
Behaviour Detectives guides
The next Trigger Tamers course – focusing on separation-related problems
Coming soon
Real stories, real results
Membership
£27/month
Less than £1 a day to transform life with your Frenchie.
- Full access to every Calluna Club course, including Trigger Tamers: Reactivity Rehab
- The complete resource library – ROOTS Tracker Toolkit, Snack Scatter Playbook and From Pulling to Peace
- Ask Heather private question submission
- Monthly recorded Behaviour Clinic, plus every past recording
- Future courses, resources and Behaviour Detectives guides as they’re released
- Stay as long as it helps – cancel anytime
Have a question?
Don’t see your question below? Email hello@callunacanines.com and I’ll get back to you as soon as I can.
Why I’m inviting you
It’s not about being perfect – it’s about having the right tools, structure and support so you and your dog can finally enjoy a calmer, happier life together. You’re already the right owner for your Frenchie. You just need a clear pathway and someone in your corner to help you along the way.
Join Calluna Club – £27/month
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